- Destinations
- Tours
Top Destinations
Victoria Falls Chobe National Park Okavango Delta Kruger National Park
Southern Africa
We Recommend
6 Night Chobe, Okavango Delta & Moremi Safari
- Experiences
Top Destinations
Victoria Falls Chobe National Park Okavango Delta Kruger National Park
Southern Africa
We Recommend
Visit The Victoria Falls
- Accommodation
Top Destinations
Victoria Falls Chobe National Park Okavango Delta Kruger National Park
Southern Africa
Indian Oceans
We Recommend
Chobe Safari Lodge
- About Us
Contact Us
res@matriarchafrica.com Monday To Friday: 08:00 - 17:00
Responsibility
Ecotourism In Africa
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Ecotourism in Africa is tourism directed towards natural environments, intended to support conservation efforts and observe wildlife. Ecotourism is a form of tourism in Africa involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial mass tourism. It means responsible travel to natural areas conserving the environment and improving the well-being of the local people. Ecotourism's purpose may be to educate travellers, provide funds for ecological conservation, to directly benefit the economic development and empowerment of local communities, or to foster respect for different cultures and rights. Ecotourism has been considered a critical endeavour by environmentalists, so that future generations may experience destinations relatively untouched by human intervention.
Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.
Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being more cost-effective over time.
At Matriarch Africa we ensure that the safari experiences we suggest an genuinely eco-friendly and follow Ecotourism guidelines.
Matriarch Africa is dedicated to conserving and restoring Africa’s wilderness and wildlife. We do this by creating life-changing journeys for our guests in some of the most remote and pristine areas in Africa – and in so doing help conserve Africa’s spectacular biodiversity and share ecotourism’s benefits with the communities that live alongside these areas.
Behind every itinerary there is a purpose. That purpose is aimed at conserving Africa’s wilderness and wildlife and including local communities in this process. All our itineraries are aimed at creating journeys that change lives and inspire positive action.
By just travelling with Matriarch Africa you are already making a difference in the areas that you visit. But if you would like to make additional contributions please contact us to discuss the specific needs of the communities and wildlife in the areas we operate in.
Behind every itinerary there is a purpose. Behind every purpose is an experience, and behind every experience is a story. This is our story. A story of conservation and community and life changing experiences in the wildest placeson earth. When you travel with Matriarch Africa, we dont just create life changing experiences, we change the lives of those that make Africa worth visiting.
